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Ten Steps Ahead - What Separates Successful Business People from the rest of us

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Ten Steps Ahead by Erik Calonius

Ten steps ahead book best buy here


  • Book: Ten steps ahead – what smart business people know that you don’t
  • Author: Erik Calonius
  • Publisher: Headline Publishing Group
  • Genre: Pop – Sociology, Psychology
  • Other Erik Calonius books: Collaborated with Dan Ariely on Predictably Irrational, author of The Wanderer
  • Non – fiction

Erik Calonius’ in Ten Steps Ahead book draws on the latest insights from neuroscience to explain how most of us are blind to opportunities all around us. Ten Steps Ahead attempts to show “what separates successful business visionaries from the rest of us” – the latter is also used in the title in different print versions. Calonius does do this differently than most researchers as he has met each of the business visionaries he writes about.

Outliers Cheatsheet

To show what separates successful business visionaries from the rest of us – this is also used in the title in different versions. Calonius does this differently than most researchers as he has met each of the business visionaries he writes about.

Although all of us are able to imagine items, visionaries are able to move these around in their minds and then cling to the imagine object long enough to turn it into substance.

Visionaries of pattern hunters that are in front of all of us and then use their intuition to make sense of it and follow their gut stop

Smart business people have an incredibly strong drive that exceeds rational behaviour of an accessing extraordinary courage and conviction

In Ten Steps Ahead, Calonius claims that visionaries are also very lucky and they are in the right place at the right time. Being in the right place and the right time is a key theme of Malcolm Gladwell’s Outliers book

Eric Calonius also claims that persistence drives visionaries success.

In his final chapter in Ten Steps ahead, Calonius asks “Can you learn vision?” and considers the lessons of visionaries we can  use for ourselves, that is:

  • awakening to patterns around us
  • visualisation
  • intuition
  • courage and conviction
  • being  able scale up the vision
  • luck

Key message:  “Think about how you think”

Positives Negatives
  • Entertaining anecdotes an  interviews
  • Clearly written
  • Well referenced – the books he references are fairly recent and well worth reading, i.e. The Drunkards Walk, Gut Feeling
  • Has some actionable guidance for the reader to put into practice
  • Combining neuroscience and success has been covered in many books
  • The people he profiles are limited to those he has met thus a limited sample with little or no empirical proof


Reader comments:

“.. It is one thing to borrow from the Apple tagline “Think Different”; it is another to sit down with Jobs at an early age and walk through his thinking.” – Jeff Morgan Stibel (Malibu, CA USA)

“…A fantastic overview of how visionary thinkers think along with the supporting research….” – Y. Zhang (USA)

“…This is another book chasing the new development in the relationship of neuroscience and success. …” – Jason Cowley,

“… Few of those who read this book are or ever will be a successful business visionary (“ten steps ahead”) but all who read it can learn valuable lessons from the material that Calonius provides and be 3-5 steps ahead of where they were before….” –  Robert Morris (Dallas, Texas)

“.. The icons he selects range from the predictable—Steve Jobs, Sir Richard Branson, Intel’s Andy Grove—to quantum mechanics expert Richard Feynman and Jeff Hawkins, designer of the first Palm Pilot….” – June 2011: Director Magazine

Ten steps ahead book best buy here